Inside Flash MX employs a comprehensive and comparatively advanced approach for designers and developers, addressing the emerging fact that Flash is both a designer's tool and a programming environment. Other "large" books are either more introductory or suffer from a lack of consistency and cohesiveness due to being written by several unassociated authors. Working professionals-designers, developers, and those who do both-who need a comprehensive, non-introductory tutorial reference. This is the largest growth area in the Flash market: NOT simply designers, but those familiar with the technology who use it as front end tool and as a programming tool as well. Fig Leaf's Creative Media Department has designed and developed engaging web-based media for some of the most recognized companies and organizations in the country.